GTM Revenue Architecture
Your revenue engine has matured.
Your results haven't.
28%
of reps hit quota last year. Lowest in years.
The system grew but the output didn't.
Salesforce State of Sales, 2024–25
The default response is more. More AI, more complexity, more spend. But the number doesn't move.
That's not a tool problem. That's an architecture problem.
David Hernandez
Founder, Reframe
Broken handoffs. Misaligned incentives. Context that disappears between teams. That's where revenue dies, not in the pitch, not in the close, but in the system underneath them.
Reframe finds where the system is failing and fixes the architecture.
Every engagement starts with a conversation. No pitch. No deck. Just an honest look at what's breaking and whether it's something we can fix.
david@workwithreframe.comIf the results don't reflect the investment, there's a reason.